As part of TheCOLLECTIVEAMSTERDAM‘s appearance at the real estate fair PROEstate 2012 the project ‘DIY’ has been presented and exhibited in St.Petersburg – Russia. As a response to the current practice in urban development Boba Stanic, Klaas Kresse and Marta Bastos worked on a study for an alternative Development Strategy in the Russian context. The project shows a conceptual design of a sustainable, flexible, mixed use environment for the city of St.Petersburg. Next to other architects, planners and real-estate professionals, Dutch Consul General Jennes de Mol and Vice Consul General Klaas Huisman showed up at our stand at PROEstate.
A ‘DO IT YOURSELF’ SHOPPING CENTER IN ST.PETERSBURG REFLECTS THE DESIGN INTENTIONS OF theCOLLECTIVEAMSTERDM FOR THE GIVEN SITE, TAKING IN CONSIDERATION THE POTENTIAL OF THE SITE AND THE PROGRAMME IN VARIOUS CONFIGURATIONS.
We were looking for the best possible sollutions for the site and the given programme. In order to find the optimal sollution for the shopping center we allowed ourself the freedom to look for configurations that go further than the mere placement of the shopping programme onto the site. We believe that this public building can play a key role in the development not only of the site itself but also for the surrounding area, the city and its stakeholders.
An architecture that combines the qualities of a well designed shopping center with additional public and private programme has a range of benefits for users , the city and investors. It will be attractive for a wider range of usergroups than initially intended, it will create a high quality public space for users and visitors that will remain attractive and competitive towards other shopping centers in the future. Therefore these proposals suggest a win win situation based on the synergy between different types of programme. Here we therefore explore the potential of these ingredients.
TheCOLLECTIVEAMSTERDAM is a Netherlands based interdisciplinary team of 6 professionals, which masters Urban Design, Architecture, Interior Design and Project Development. Its international character, multitude of global experiences and cultural backgrounds, creates an added value to each project theCollective is and will be engaged with.
The DIY project is supported by the Russien Guild of Real Estate Developers in St.Petersburg, the Dutch Consulate in St.Petersburg and received funding from the Dutch Architecture Fund.